Indonesian Tourism Rebranding
Branding A new identity for Indonesian tourism that represents Indonesian national motto, Unity in Diversity. The logos were composed from Indonesia initial, “i” lowercase which symbolize Indonesia as a developing country and also represent this new identity will give the audience all information about Indonesia. Each of the logo stands for alive, culture, colorful and discover. The logo’s diamond dot became the graphic element for the whole new identity. It indirectly encourage people to know more about Indonesia as a whole, not only see a small part of Indonesia.The brandline Explore More complimented the identity and underscored Indonesia as an international destination that gives visitor new interest and desire to constantly search deeper into its innermost core. |
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Website
Booklet
Guide Book
Postcards
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