Cinematheque Jakarta
Branding Jakarta Cinematheque is a fictive movie-themed museum located in Jakarta, Indonesia. Cinematheque Jakarta is divided into 13 movie genres, namely action, adventure, comedy, coming of age, crime, detective, epic, gangster, horror, love, science fiction, social drama, thriller and musical. Cinematheque Jakarta takes the iconic theme in each of its logo to be recognized easier and avoid the figure of boring museum. Cinematheque jakarta's main logo contains several elements which are: Ondel ondel as one of the traditional culture of Jakarta, theatre mask which represents acting and film reel which represents cinematography. All the elements were combined into one main logo. Theatre mask becomes the face of ondel-ondel, film reel becomes Ondel-ondel's sarong, initial CJ become the frame of ondel ondel's face, and Ondel-Ondel’s head accessories symbolize the 15 genres inside the cinematheque Jakarta. |
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